Why Product Photography Is Important

​

Results of a 2022 Salsify survey show that 41% of U.S. consumers consider high-quality product images with detailed product descriptions as one of the top three factors when deciding where to shop online. 

​

Moreover, 30% of shoppers said they would not buy from sites with missing or low-quality images. Hence, if your online store is experiencing sluggish sales, you may have to evaluate how your product photography is doing.

​

Pictures are effective when they show products as part of people's daily lives. Product photography can tell a story to achieve that—describe what the brand is about, what its product means to consumers, and why visitors should care. The Salsify poll revealed that 70% of U.S. respondents are more inclined to buy if there are personally relevant images on product pages.

​

Also, providing online shoppers with several images of your product improves their buying experience. Findings by Digital Commerce 360 revealed that 35% of respondents felt frustrated when retailers post only a few product photos on their e-stores.

​

Showing enough images can provide more context and describe your item’s function in detail—sometimes better than text descriptions alone. Sellers can set expectations—and reduce product returns—as potential buyers get a better picture of what the item looks like in real life.